Pranarôm: communication, social media and trade marketing in Spain
- Client
- Pranarôm España
- Period
- 2016 — 2024
- Services
- Campaigns, social media, trade marketing and events
- Studio
- Mariona Agency, Barcelona
The brief
Science you can understand.
Between December 2016 and October 2024, Mariona Agency was Pranarôm’s creative agency in Spain. From Barcelona, we handled its communication from start to finish: campaigns, social media, stop-motion, trade marketing and point-of-sale material for pharmacies, catalogues, newsletters, stands and websites.
The challenge was always the same: to explain scientific aromatherapy with rigour and make it approachable, at the pharmacy counter and on the phone screen. We solved it with a system: one voice, one colour for each range and the same care in the first piece as in the last.
- 92months running, without a break
- +2,800projects
- +1,100made-to-measure pieces for pharmacies
- 38issues of Prananews
- 2017Farmacias Integrativas
- 2019Mundo Pranarôm
- 2020Prananews
- 2021Stop-motion
- 2023New look
01Social media
One idea per piece.
We ran Pranarôm’s social media in Spain: content calendar, photography, stop-motion and animation. Each post says just one thing, in the colour of its range, so it is recognised before it is read.
And for each range, its own campaign: vertical animations for stories and for pharmacy screens, all following the same order.
02Campaign
The campaign “De otra manera” (Another way) put a face to the science of essential oils: black-and-white portraits, the brand’s green and a promise for every need. We rolled it out across posters, social media, sales aids and point of sale.
The 2023 look called for another way of telling the story. We took it to every format, from the rep’s sales aid to the window vinyl.
03Trade marketing and point of sale
Pharmacy by pharmacy.
More than 1,100 pieces designed for specific pharmacies: window vinyls, display units, point-of-sale material and displays, each one adapted to its space. The same brand in every window, from north to south.
04Editorial, packaging and photography
Each range, its own colour. The whole brand, one voice.
Catalogues, sales aids, leaflets for each range, a corporate booklet, packaging and product photography for more than twenty ranges, organised within a single system.
- Aromaforce
- Aromalgic
- PranaBB
- Circularom
- Aromanoctis
- Allergoforce
- Aromapic
- Vegetable oils
And product photography, from our own shoots: the light, the texture and the gesture that then travel to social media, the catalogue and the point of sale.
05Events
The brand, in person.
Stands for Infarma, Expo EcoSalud and Biocultura; virtual stands for the Semergen, SEFAC and Expofarma congresses in 2020; and conference days, courses and meetings with prescribers.
06Digital
From the counter to the screen.
The Farmacias Integrativas website, the Mundo Pranarôm portal and the 38 issues of Prananews, the brand’s newsletter.
The project
The challenge
To explain scientific aromatherapy in Spain with rigour and warmth, to pharmacists and consumers alike, with dozens of ranges and hundreds of pharmacies as its shop window.
The approach
A stable team in Barcelona and one shared system for everything: the tone, one colour per range, campaign and point-of-sale templates, and constant production, month after month.
The result
Almost eight years of continuous work: more than 2,800 projects, more than 1,100 made-to-measure pieces for pharmacies all over Spain and Andorra, 38 issues of Prananews and a brand that is recognised in every channel.
- Client
- Pranarôm España
- Sector
- Natural health and pharmacy
- Period
- December 2016 – October 2024
- Services
- Campaigns, social media, stop-motion and animation, trade marketing and point of sale, catalogues and packaging, product photography, newsletters, stands and websites
- Scope
- Spain and Andorra
- Agency
- Mariona Agency, Barcelona
Frequently asked questions
Who handled Pranarôm’s communication in Spain?
Mariona Agency, the strategic and creative agency from Barcelona, between December 2016 and October 2024: campaigns, social media, stop-motion, trade marketing and point-of-sale material for pharmacies, catalogues, newsletters, stands and websites.
What is Pranarôm?
A Belgian laboratory specialising in scientific aromatherapy. In Spain it sells its essential oils, vegetable oils and supplements through pharmacies.
What trade marketing did Mariona Agency do for Pranarôm?
More than 1,100 pieces designed for specific pharmacies across Spain and Andorra: window vinyls, display units, point-of-sale material and displays, as well as the campaigns for distributors.
What is Prananews?
Pranarôm’s newsletter in Spain. Mariona Agency designed all 38 issues, from October 2020 to September 2024.
