Service · Corporate events
Corporate events, made in Barcelona
A well-thought-out gathering changes what comes next.
At Mariona Agency we conceive, design and produce corporate events that connect a company’s objectives with its guests’ experience. We bring together concept, content, set design, audiovisual and production coordination. From a convention to a client gathering, every decision answers to what the brand needs to communicate and how it wants to welcome people.
An event starts with an intention
Bringing a team together, presenting something new and strengthening a relationship call for different formats. Before looking for a venue or imagining a set, we define the purpose of the gathering, the profile of the attendees and the message that should remain once it is over.
That intention organises the whole project: invitations, guest journey, content, timings, hospitality and staging. Creative and production work under one shared direction, so the idea keeps its meaning as it becomes a real experience. The budget and the conditions of the venue are part of the decisions from the start.
How we think about corporate events
An event begins long before the doors open.
We design the space, the journey and the moment around an intention.
What matters is what each person takes away with them.
Animation: an empty space with people wandering about becomes a stage with a route and seating; a shared moment reaches everyone and, when it ends, each person leaves taking something with them.
Clear Flow and Human First
At an event, friction shows straight away: a wait, a missing sign, a message nobody understands. We organise the journey, the timings and the content so no one has to think about logistics and everyone can be present in what is happening.
We think about every gathering from the point of view of the people attending: how they arrive, what they need and what they should take away. Behind the set and the technical production are people who have chosen to give their time.
Formats that serve each objective
Conventions and team meetings
We design event days that set out an organisation’s strategy and news. The content, the speakers and the pace of the programme are prepared to hold attention and encourage exchange.
Launches and presentations
We build a context in which the product can be discovered and its proposition understood. The moment of the reveal is woven together with demonstrations, content and opportunities for conversation.
Client and executive gatherings
We develop formats in which the relationship plays a central role. We take care over the choice of venue, the welcome and the details that make guests feel looked after.
Activations and temporary spaces
We translate the brand into experiences people can take part in and get close to. We define the concept, how it works and the elements needed to produce it, according to the setting and the audience.
The experience depends on what happens between the moments
The arrival, a wait or a change of room matter as much as the main content. That is why we plan the whole journey and its coordination: suppliers, materials, technical needs, run of show and who is responsible for what. The operational scope is defined for each event and reviewed before it goes live. Production makes sure the team and the guests know what is happening without having to work it out.
From the first brief to the event itself
Understand
We agree on the objective, attendees, date, budget and constraints.
Clarify
We define the concept and the format that best serve the gathering.
Design
We develop the content, the space, the guest journey and the production plan.
Refine
We review the run of show, the materials and the technical coordination with everyone involved.
Launch
We direct the planned delivery and organise the wrap-up and the agreed handovers.
Case study
Client gathering
NTT DATA · MWC 2025
During MWC 2025 week, we conceived and produced a client gathering for NTT DATA away from the trade fair grounds. The space, the set design and the hospitality were organised around the relationship between the guests and the brand.
See the project: NTT DATA · MWC 2025Questions about corporate events
Can you coordinate the whole project?
We can bring creative direction and production coordination together in a single project. The quote sets out the responsibilities, the services included and the suppliers needed, so the scope is clear from the start.
What do you need from us to prepare a proposal?
The objective, a date or period, the approximate number of attendees, their profile and a guide budget. If some decisions are still pending, we start by putting those variables in order.
How far in advance should we start?
It depends on the format, the venue, the content and the production. We check availability and realistic lead times before fixing the schedule, especially when builds or made-to-measure materials are involved.
Let’s design the gathering your brand needs
Tell us who you want to bring together and what should change afterwards. From there we’ll build the format and its production.
Let’s talk about your event