AMG Performance Center opening
Mariona Agency produced the opening of Spain’s first AMG Performance Center, together with Mercedes-Benz and AutoBeltrán, and created The One Circle by AutoBeltrán for the occasion: a club for AMG drivers with members-only activities.
Opening
Spain’s first AMG Performance Center.
Together with Mercedes-Benz and AutoBeltrán, Mariona Agency opened Spain’s first AMG Performance Center and created The One Circle, the brand’s club for AMG drivers.
The event
A club for AMG drivers.
An opening that became a community.
The project
The challenge
Mercedes-Benz and AutoBeltrán were opening Spain’s first AMG Performance Center. The opening had to live up to the prestige of AMG and also lay the foundations for a lasting community of customers and motoring enthusiasts around the new centre.
The approach
Mariona Agency produced the opening and created The One Circle by AutoBeltrán, a club for AMG drivers with its own name and identity, along with the creative direction and set design for the opening event.
The result
The country’s first AMG centre opened with an event that did it justice, and with a community ready to bring members and car lovers together for exclusive activities.
Frequently asked questions
What did Mariona Agency do for the AMG Performance Center opening?
Mariona Agency, the strategic and creative agency from Barcelona, produced the opening of Spain’s first AMG Performance Center, together with Mercedes-Benz and AutoBeltrán, and created The One Circle by AutoBeltrán for the occasion: a club for AMG drivers with members-only activities.
Where did the AMG Performance Center opening take place?
Spain.
What services did the AMG Performance Center opening include?
Branding, naming, event production, creative direction and set design, by Mariona Agency.