AutoBeltrán Collection opening
Mariona Agency created the identity for AutoBeltrán Collection, the new pre-owned vehicle brand from the Mercedes-Benz dealership AutoBeltrán, and produced its opening in Barcelona with a film-themed experience.
Opening
A new brand. A big-screen premiere.
Mariona Agency created the identity for AutoBeltrán Collection, AutoBeltrán’s pre-owned vehicle brand, and produced its opening in Barcelona with a cinema-inspired experience.
The event
A new brand, premiered like a film.
From identity to premiere, a brand ready to roll.
The project
The challenge
AutoBeltrán, an official Mercedes-Benz dealer in Barcelona, was launching a new brand dedicated to selling pre-owned vehicles. It needed a corporate identity of its own and an opening that lived up to the project’s positioning, one that could draw customers and opinion formers.
The approach
Mariona Agency created the AutoBeltrán Collection identity and designed the interior styling of the dealership.
The result
For the opening, the agency produced a film-themed event that made the most of being close to Grupo Balañá’s Gran Sarrià cinemas, taking charge of the creative direction, the set design and all the logistics. And so AutoBeltrán Collection was born, with a solid identity and an opening that strengthened its positioning in Barcelona.
Frequently asked questions
What did Mariona Agency do for the AutoBeltrán Collection opening?
Mariona Agency, the strategic and creative agency from Barcelona, created the identity for AutoBeltrán Collection, the new pre-owned vehicle brand from the Mercedes-Benz dealership AutoBeltrán, and produced its opening in Barcelona with a film-themed experience.
Where did the AutoBeltrán Collection opening take place?
Barcelona.
What services did the AutoBeltrán Collection opening include?
Branding, event production, creative direction, set design and interior styling, by Mariona Agency.