Jaguar F-Pace launch in Barcelona
Mariona Agency organised the Jaguar F-Pace launch for British Gallery on the water at Barcelona’s Port Vell, before more than 400 guests and the specialist press. A production that made the dealership the first in Spain to show Jaguar’s sports SUV.
Launch
More than 400 guests. On the water.
British Gallery presented the Jaguar F-Pace on the water at Port Vell to more than 400 guests and the specialist press, as the first dealership in Spain to show it.
The event
A Jaguar on the water.
The first dealership in Spain to present the F-Pace.
The project
The challenge
British Gallery wanted to become the first official dealership in Spain to present the new Jaguar F-Pace to the press and its customers. The challenge was to build an event worthy of a Jaguar sports SUV, one that could impress more than 400 guests and generate coverage in the specialist media.
The approach
Mariona Agency conceived and produced a staging on the water at Port Vell: creative direction, set design, logistics in the harbour, press relations and catering.
The result
British Gallery established itself as the first dealership in Spain to present the F-Pace, with an event remembered for its distinctive format and for the coverage it earned in the motoring press.
Frequently asked questions
What did Mariona Agency do for the Jaguar F-Pace launch?
Mariona Agency, the strategic and creative agency from Barcelona, organised the Jaguar F-Pace launch for British Gallery on the water at Barcelona’s Port Vell, before more than 400 guests and the specialist press. A production that made the dealership the first in Spain to show Jaguar’s sports SUV.
Where was the Jaguar F-Pace launch held?
Port Vell, Barcelona.
What services did the Jaguar F-Pace launch include?
Event production, creative direction, set design, logistics, public relations and catering, by Mariona Agency.