Campaigns for BMW Barcelona Premium
Mariona Agency, a strategic and creative branding agency based in Barcelona, conceives, designs and produces the advertising campaigns and digital marketing activity for BMW Barcelona Premium, an official dealer for the German brand in Barcelona. An ongoing body of work, developed alongside partner Wroom Media.
Communication
Consistency in every campaign.
Concept, design and production of advertising and digital marketing campaigns, with visual territories, social media pieces and sales presentations.
On social media
Sporting character, piece by piece.
BMW Barcelona Premium has a communication system that is continuous and recognisable.
The project
The challenge
BMW Barcelona Premium, an official BMW dealer in Barcelona, needed advertising campaigns and digital marketing activity that lived up to the German brand’s positioning, with communication that stayed consistent over time.
The approach
Mariona Agency took on the concept, design and creative production of the campaigns, in collaboration with partner Wroom Media. We defined visual territories, social media pieces and sales presentations designed for the brand’s prospective customers, seeking to build an emotional connection without losing the rigour of an official dealer.
The result
BMW Barcelona Premium has a continuous and recognisable communication system, with campaigns and digital activity that project the brand’s sporting character and support the dealer in its relationship with its customers.
Frequently asked questions
Who creates BMW Barcelona Premium’s campaigns?
BMW Barcelona Premium’s advertising and digital marketing campaigns are developed by Mariona Agency, a strategic and creative branding agency based in Barcelona, in collaboration with partner Wroom Media.
What is BMW Barcelona Premium?
BMW Barcelona Premium is an official BMW dealer in Barcelona, dedicated to the sale and after-sales service of the German brand’s vehicles.
What does Mariona Agency’s work for BMW Barcelona Premium include?
Mariona Agency conceives, designs and produces BMW Barcelona Premium’s advertising campaigns, digital marketing activity, social media content and sales presentations.
Who are the campaigns aimed at?
The campaigns are aimed at the dealer’s customers and prospective buyers, in line with BMW’s positioning, and seek to build an emotional connection with the brand.