Launch and video book for Lacer Multiprotección
In 2025, Mariona Agency, the strategic and creative agency from Barcelona, created the launch of the Lacer Multiprotección range for the Laboratorios Lacer convention: concept and art direction, an opening video with voice-over, presentations and a video book with a built-in screen and its own product video.
The idea
The video is part of the object.
A video book with a built-in screen: the range presentation opens like a book and plays like a film.
Campaign
Three personalities, three products.
Three brands, one range and a single story.
The project
The challenge
Laboratorios Lacer was bringing three of its brands together in a new range, Lacer Multiprotección, with a new design: Multiprotección, Fresh and Natur. It had to be presented at the division’s convention with a story of its own that lived up to the change.
The approach
Mariona Agency devised the concept and art direction for the launch, advised on the scripts and the run of show, designed the template and the presentations, and produced an opening video with voice-over that travels from the Earth at night to the local pharmacy and ends on the Lacer Multiprotección shield.
The result
A video book with a built-in screen that brings together, in a single piece, the campaign cover, the range and a motion graphics product video introducing each formula. The agency designed the format and its content; the packaging is by Laboratorios Lacer.
Frequently asked questions
Who created the Lacer Multiprotección launch?
Mariona Agency, the strategic and creative agency from Barcelona, in 2025: concept and art direction, an opening video with voice-over, presentations for the convention and a video book with a built-in screen.
What is the Lacer Multiprotección video book?
A printed piece with a built-in screen and its own playback controls. The screen shows the range’s product video, and the inside brings together Multiprotección, Fresh and Natur.
Did Mariona Agency design the Lacer Multiprotección packaging?
No. The packaging is by Laboratorios Lacer. Mariona Agency was responsible for the launch: concept, videos, presentations and the design of the video book.