BMW Corporate presentation in Barcelona
Mariona Agency designed and produced the launch party at which Barcelona Premium presented its BMW range to the business market in Barcelona. The result: a large-scale stage production built to stay in the memory of corporate clients and opinion formers.
Launch
Six cars. The entire Corporate range.
With six models in motion, an acrobat 20 metres up and dancers on hoverboards, the presentation showed the full variety of Barcelona Premium’s BMW Corporate range.
The event
A large-scale show.
The Corporate range, presented in motion.
The project
The challenge
Barcelona Premium, an official BMW dealer, needed to present its new range of vehicles to a demanding business audience, in a format that would strengthen the brand’s positioning with corporate clients and opinion formers in the sector.
The approach
Mariona Agency conceived and delivered a show with a futuristic look: six cars in motion, a singer and an acrobat suspended 20 metres up on a crane, robots and dancers on hoverboards, with its own creative direction, set design and video production.
The result
The event put the BMW range at the heart of an experience its business audience won’t forget.
Frequently asked questions
What did Mariona Agency do for the BMW Corporate presentation?
Mariona Agency, the strategic and creative agency from Barcelona, designed and produced the launch party at which Barcelona Premium presented its BMW range to the business market in Barcelona. The result: a large-scale stage production built to stay in the memory of corporate clients and opinion formers.
Where did the BMW Corporate presentation take place?
Barcelona.
What services did the BMW Corporate presentation include?
Event production, creative direction, set design, audiovisual and entertainment, by Mariona Agency.