Mercedes-AMG SL official launch – El Born
Mariona Agency produced the official launch of the new Mercedes-AMG SL in El Born, Barcelona. Alongside the latest model, the venue hosted an exhibition of every generation of the Mercedes SL, unique pieces valued at more than three million euros.
Launch
Three million euros, under one roof.
In El Born, Mariona Agency presented the new Mercedes-AMG SL alongside an exhibition of every generation of the SL, valued at more than three million euros.
The event
Every generation of the SL.
A new icon, surrounded by its own history.
The project
The challenge
The launch of the new Mercedes-AMG SL had to live up to an automotive icon. The challenge was to create a memorable experience in El Born that put the latest model in the spotlight without losing sight of the weight of the Mercedes SL legacy.
The approach
Mariona Agency produced the event from start to finish: creative direction, set design, audiovisual content, logistics and protocol.
The result
The staging combined the launch of the new model with a display of historic SL generations, with an attention to detail that turned El Born into the showcase for an exhibition valued at more than three million euros.
Frequently asked questions
What did Mariona Agency do for the Mercedes-AMG SL launch in El Born?
Mariona Agency, the strategic and creative agency from Barcelona, produced the official launch of the new Mercedes-AMG SL in El Born, Barcelona. Alongside the latest model, the venue hosted an exhibition of every generation of the Mercedes SL, unique pieces valued at more than three million euros.
Where did the Mercedes-AMG SL launch in El Born take place?
El Born, Barcelona.
What services did the Mercedes-AMG SL launch in El Born include?
Creative direction, set design, audiovisual, logistics, protocol and event production, by Mariona Agency.