Mercedes-Benz Boutique opening
For LG Barcelona and Mercedes-Benz, Mariona Agency produced the opening of Spain’s first Mercedes-Benz Boutique, a store concept until then found only in Germany, with an exclusive show presenting the new collection to more than 200 brand enthusiasts.
Opening
It only existed in Germany. Until Barcelona.
LG Barcelona and Mercedes-Benz opened Spain’s first Boutique, a store concept that until then had only existed in Germany, in front of more than 200 brand enthusiasts.
The event
A concept that arrived from Germany.
A new store for a timeless brand.
The project
The challenge
LG Barcelona and Mercedes-Benz were bringing an unprecedented store concept to Spain: the Mercedes-Benz Boutique, until then present only in Germany. They needed an opening worthy of the brand’s prestige to present the new collection to a discerning audience.
The approach
Mariona Agency produced the event with creative direction, set design and an exclusive show conceived for the collection available in the boutique, looking after every detail of the guest journey, as well as the audiovisual side.
The result
And so the Mercedes-Benz Boutique opened with a sophisticated evening that brought together more than 200 brand enthusiasts and positioned the new store as a reference point for the Mercedes-Benz universe in Spain.
Frequently asked questions
What did Mariona Agency do for the Mercedes-Benz Boutique opening?
Mariona Agency, the strategic and creative agency from Barcelona, produced for LG Barcelona and Mercedes-Benz the opening of Spain’s first Mercedes-Benz Boutique, a store concept until then found only in Germany, with an exclusive show presenting the new collection to more than 200 brand enthusiasts.
What services did the Mercedes-Benz Boutique opening include?
Event production, creative direction, set design, audiovisual and logistics, by Mariona Agency.