Mercedes-Benz E-Class official launch
After winning the Mercedes-Benz España pitch, Mariona Agency produced the official launch of the E-Class for the dealer network in Catalonia: a show with live choreography, catering for 800 VIP customers and the design of the invitations and the thank-you page in the press.
Launch
800 guests. One premiere.
After winning the Mercedes-Benz España pitch, Mariona Agency produced the E-Class premiere in Catalonia, with live choreography and catering for 800 guests.
The event
A premiere for the whole Catalan network.
A pitch won and a premiere to match.
The project
The challenge
Mercedes-Benz España needed to present the new E-Class to the VIP customers of its dealer network in Catalonia with an event worthy of the launch, having awarded the project to Mariona Agency through a competitive pitch.
The approach
The agency produced the event from start to finish: creative direction, set design and a show with live choreography, as well as catering for the 800 guests, and completed the project with the design of the invitations and of the thank-you page published in the print press.
The result
So the Catalan dealer network premiered the E-Class with a launch true to the brand’s positioning.
Frequently asked questions
What did Mariona Agency do for the Mercedes-Benz E-Class official launch in Catalonia?
After winning the Mercedes-Benz España pitch, Mariona Agency, the strategic and creative agency from Barcelona, produced the official launch of the E-Class for the dealer network in Catalonia: a show with live choreography, catering for 800 VIP customers and the design of the invitations and the thank-you page in the press.
Where did the Mercedes-Benz E-Class official launch in Catalonia take place?
Catalonia.
What services did the Mercedes-Benz E-Class official launch in Catalonia include?
Event production, creative direction, set design, entertainment, catering and graphic design, by Mariona Agency.