Mercedes-Benz GLC Coupé launch
Mariona Agency brought together, in a single event, the launch of the new Mercedes-Benz GLC Coupé and the reopening of the AutoBeltrán dealership in Sant Gervasi, Barcelona, with creative direction, set design, catering, shows and all the graphic communication for the evening.
Launch
Two milestones. One event.
Mariona Agency combined the launch of the Mercedes-Benz GLC Coupé and the reopening of the renovated AutoBeltrán dealership in Sant Gervasi, Barcelona, in a single evening.
The event
A launch and a reopening.
Two messages, one voice.
The project
The challenge
AutoBeltrán was marking two milestones in a single event: the launch of the new Mercedes-Benz GLC Coupé and the reopening of its renovated premises in Sant Gervasi. The challenge was to bring both messages together in an exclusive evening worthy of the brand.
The approach
Mariona Agency produced an event whose creative direction and set design put the GLC Coupé at the centre while still showing off the dealership’s renewed look, coordinating catering, shows and all the graphic communication.
The result
The result was a carefully crafted launch that introduced the new model and positioned AutoBeltrán through an experience for its customers.
Frequently asked questions
What did Mariona Agency do for the Mercedes-Benz GLC Coupé launch?
Mariona Agency, the strategic and creative agency from Barcelona, brought together in a single event the launch of the new Mercedes-Benz GLC Coupé and the reopening of the AutoBeltrán dealership in Sant Gervasi, Barcelona, with creative direction, set design, catering, shows and all the graphic communication for the evening.
Where did the Mercedes-Benz GLC Coupé launch take place?
Sant Gervasi, Barcelona.
Which services did the Mercedes-Benz GLC Coupé launch include?
Event production, creative direction, set design, catering, shows and graphic elements, by Mariona Agency.