Mercedes-Benz opening
Mariona Agency produced the opening of Mercedes-Benz AutoBeltrán’s new AMG space on Paseo Bonanova in Barcelona: more than 200 m² devoted to the brand’s sportiest range. The evening included a live performance by singer Negro Joya, roaming catering and the launch of the new Mercedes-Benz C Coupé, the first to be shown to the public in Spain.
Opening
The first C Coupé on show in Spain.
AutoBeltrán opened more than 200 square metres devoted to AMG on Paseo Bonanova, with a live performance by Negro Joya and the debut of the C Coupé.
The event
More than 200 square metres for AMG.
The sportiest range, with a home of its own in Bonanova.
The project
The challenge
Mercedes-Benz AutoBeltrán was opening a new AMG space of more than 200 m² on Paseo Bonanova, devoted to the brand’s most exclusive and sportiest range, and wanted to celebrate with an event that lived up to AMG’s positioning.
The approach
Mariona Agency produced the opening from start to finish: creative direction, set design and a live show with singer Negro Joya among the guests, as well as roaming catering throughout the space, including the workshop, renovated for the occasion.
The result
The event also included the launch of the new C Coupé, making AutoBeltrán the first dealership in Spain to show it.
Frequently asked questions
What did Mariona Agency do for the opening of AutoBeltrán’s AMG space?
Mariona Agency, the strategic and creative agency from Barcelona, produced the opening of Mercedes-Benz AutoBeltrán’s new AMG space on Paseo Bonanova in Barcelona: more than 200 m² devoted to the brand’s sportiest range. The evening included a live performance by singer Negro Joya, roaming catering and the launch of the new Mercedes-Benz C Coupé, the first to be shown to the public in Spain.
Where did the opening of AutoBeltrán’s AMG space take place?
Paseo Bonanova, Barcelona.
What services did the opening of AutoBeltrán’s AMG space include?
Event production, creative direction, set design, entertainment, logistics and catering, by Mariona Agency.