Mercedes-Benz S-Class launch
Mariona Agency produced the launch of the new Mercedes-Benz S-Class for AutoBeltrán at its dealership in Sant Gervasi, Barcelona, before 150 business leaders and with the president of Mercedes-Benz España in attendance. The evening combined cars and fine dining, with catering by chef Carles Gaig and wines by Álvaro Palacios, together with Vila Viniteca.
Launch
German engineering, Carles Gaig’s cuisine.
AutoBeltrán brought together 150 business leaders and the president of Mercedes-Benz España in Sant Gervasi, with catering by Carles Gaig and wines from Álvaro Palacios and Vila Viniteca.
The event
An evening of motoring and fine dining.
The S-Class launch, served at the table.
The project
The challenge
AutoBeltrán wanted to launch the new Mercedes-Benz S-Class to a demanding business audience, in a format that lived up to the model itself: carefully crafted, exclusive and memorable.
The approach
Mariona Agency took on the creative direction, set design, audiovisual and logistics for the event at the Sant Gervasi dealership, bringing together 150 business leaders and the president of Mercedes-Benz España.
The result
The evening added first-rate gastronomy, with chef Carles Gaig heading the catering and pairing, and a wine list by Álvaro Palacios together with Vila Viniteca, reinforcing the positioning of both the model and the brand.
Frequently asked questions
What did Mariona Agency do for the Mercedes-Benz S-Class launch?
Mariona Agency, the strategic and creative agency from Barcelona, produced the launch of the new Mercedes-Benz S-Class for AutoBeltrán at its dealership in Sant Gervasi, Barcelona, before 150 business leaders and with the president of Mercedes-Benz España in attendance. The evening combined cars and fine dining, with catering by chef Carles Gaig and wines by Álvaro Palacios, together with Vila Viniteca.
Where was the Mercedes-Benz S-Class launch held?
AutoBeltrán dealership, Sant Gervasi, Barcelona.
What services did the Mercedes-Benz S-Class launch include?
Event production, creative direction, set design, gourmet catering, audiovisual and logistics, by Mariona Agency.