QJ Motor — Press launch in Madrid
In Madrid, Mariona Agency designed and produced the launch of QJ Motor for the specialist media, with seven of the brand’s motorcycles in the spotlight. The distributor MB Motor Ibérica entrusted the agency with the full creative direction of the evening.
Launch
Seven motorcycles. Three ranges in one night.
In a single night in Madrid, QJ Motor presented seven motorcycles across its Adventure, Street and Custom families to the specialist press.
The event
A night for the specialist press.
A new brand, presented with clarity.
The project
The challenge
MB Motor Ibérica, QJ Motor’s distributor in Spain, needed to introduce the brand to the motoring press with an event that conveyed solidity and a character of its own. The brief was to stage seven motorcycles across the Adventure, Street and Custom families in a single night in Madrid, so that each range stood out clearly for the guests.
The approach
The Mariona Agency team took on the creative direction, the set design and audiovisual content made for the occasion, as well as handling media relations and the event logistics, with a live set by DJ Crusy to close the night.
The result
The result was an evening that showcased QJ Motor’s technology and design and left the specialist press with a clear picture of its three product ranges.
Frequently asked questions
What did Mariona Agency do for the QJ Motor press launch in Madrid?
Mariona Agency, the strategic and creative agency from Barcelona, designed and produced the launch of QJ Motor for the specialist media in Madrid, with seven of the brand’s motorcycles in the spotlight. The distributor MB Motor Ibérica entrusted the agency with the full creative direction of the evening.
Where did the QJ Motor press launch in Madrid take place?
Madrid.
Which services did the QJ Motor press launch in Madrid include?
Creative direction, set design, audiovisual, press relations, logistics and event production, by Mariona Agency.