SYM convention, Barcelona
SYM entrusted Mariona Agency with staging its annual dealer convention in Barcelona. The gathering presented the new motorcycle range, the brand’s objectives and two of the group’s emerging electric brands.
Convention
The whole SYM network. Two new electric brands.
In 2017, at Torre Telefónica in Barcelona, SYM brought its entire dealer network together to present the new motorcycle range and two electric brands, NIU and Macbor.
The event
The SYM network, at Torre Telefónica.
A convention to look ahead to the brand’s next step.
The project
The challenge
Every year, SYM brings its entire dealer network together to align objectives and show where the brand is heading. For the edition held at Torre Telefónica in Barcelona, the company needed more than a presentation room: a space able to communicate the new motorcycle range and the year’s figures with impact, while also introducing two of the group’s electric ventures, NIU and Macbor.
The approach
Mariona Agency took on the project from start to finish: creative direction, set design, audiovisual equipment, styling and all the logistics on the day.
The result
The result was a gathering in which the product, the data and the future strategy were explained through a single common thread, leaving the dealers with a clear picture of where the brand was heading.
Frequently asked questions
What did Mariona Agency do for the SYM convention in Barcelona?
SYM entrusted Mariona Agency with staging its annual dealer convention in Barcelona. The gathering presented the new motorcycle range, the brand’s objectives and two of the group’s emerging electric brands.
Where did the SYM convention in Barcelona take place?
Torre Telefónica, Barcelona, in 2017.
What services did the SYM convention in Barcelona include?
Event production, creative direction, set design, audiovisual and logistics, by Mariona Agency.