Branding for SYM España
Mariona Agency is SYM España’s creative agency: for years it has shaped the advertising, campaigns and launches of the scooter and motorcycle brand, from the point of sale to the feed. One art direction in every format—press, outdoor, online, social media and stories—so that SYM is recognisable at a glance.
Communication
Years of campaigns with a single art direction.
Campaigns, press, outdoor and online advertising, point-of-sale materials, product launches and ongoing social media content, both static and video.
Campaigns
Always SYM, whatever the format.
Campaign after campaign, SYM is recognisable at a glance.
The project
The challenge
SYM competes in a hotly contested scooter and motorcycle market in Spain. It needs a recognisable brand and constant communication to sustain sales, launches and its dealer network, from the shop window to the screen.
The approach
Mariona Agency acts as SYM España’s creative agency: a single art direction that unfolds across campaigns, press and online advertising, point-of-sale materials, product launches and a continuous flow of social media content—posts and stories, static and video.
The result
A consistent visual system that travels from the dealership to the feed without losing its identity: SYM is recognisable at a glance in any format, on any medium and at every moment of purchase.
Frequently asked questions
Who handles SYM’s advertising and communication in Spain?
Mariona Agency, a strategic and creative agency based in Barcelona, is SYM España’s creative agency: it develops its advertising, campaigns, point-of-sale materials and brand content for social media.
What is SYM?
SYM is a scooter and motorcycle brand present in Spain; Mariona Agency shapes its brand communication, from the point of sale to social media.
What does Mariona Agency create for SYM?
Product campaigns and launches, press and online advertising, point-of-sale materials and social media content in post (square) and story (vertical) formats, both static and video.
How long has Mariona Agency worked with SYM?
Mariona Agency has worked with SYM España for years as its creative agency, with a continuous art direction across every format.