Torre de Collserola 25th anniversary
Mariona Agency directed the celebration of 25 years of Torre de Collserola in Barcelona, centred on one moment: the tower lit up for the first time since its construction. The evening, designed for employees, partners and suppliers, closed with a live performance of the song “Barcelona” from the top of the building.
Anniversary
25 years. Lit up for the first time.
Torre de Collserola was lit up for the first time since its construction to celebrate its 25 years, in front of employees, partners and suppliers.
The event
A night for the people who make the tower.
Twenty-five years, celebrated with a light of its own.
The project
The challenge
Torre de Collserola, a visible landmark on the Barcelona skyline, was reaching a quarter of a century of history. The brief was to bring the complex’s staff, partners and suppliers together in a single evening that would live up to a building so recognisable across the city.
The approach
Mariona Agency took on the full creative direction: set design, lighting, logistics and the live show.
The result
The tower was lit up for the first time in its existence, a gesture visible from anywhere in Barcelona, while a tenor and a soprano sang “Barcelona” from the rooftop. The result was a night that the organisation itself remembers as a milestone in its recent history.
Frequently asked questions
What did Mariona Agency do for the Torre de Collserola 25th anniversary?
Mariona Agency, the strategic and creative agency from Barcelona, directed the celebration of 25 years of Torre de Collserola in Barcelona, centred on one moment: the tower lit up for the first time since its construction. The evening, designed for employees, partners and suppliers, closed with a live performance of the song “Barcelona” from the top of the building.
Where was the Torre de Collserola 25th anniversary held?
Torre de Collserola, Barcelona.
What services did the Torre de Collserola 25th anniversary include?
Event production, creative direction, set design, lighting, live show and logistics, by Mariona Agency.