Fundació Joan Miró
SAP Sapphire
23 May 2023
A guided tour of the collection, a cocktail dinner under a marquee on the terrace, a violinist and a laser harp show, with Barcelona at sunset.
NTT DATA: the Summer Sound for 2,000 people, three museums by night and a year of events in Barcelona
A summer for 2,000 people and three museums by night.
- Client
- NTT DATA
- Since
- 2023
- Services
- Event production, set design, entertainment and hospitality
- Studio
- Mariona Agency, Barcelona
01The relationship
The brand, on every occasion.
Since 2023, Mariona Agency, the strategic and creative agency from Barcelona, has produced NTT DATA’s events in the city: the big summer party for its staff, the client dinners during SAP Sapphire and Mobile World Congress, Christmas at the office and the other key dates of the year.
Each one with its own scale and tone, from 2,000 people to 35, and all with the same way of welcoming guests: with light, with care and with nothing left to chance.
- people in a single evening
- museums by night
- projects
- years running
02Summer Sound · INEFC, 30 June 2023
A summer evening for 2,000 people.
NTT DATA’s big summer party for its staff, produced from start to finish at the INEFC on Montjuïc: creative direction, set design, entertainment, catering and logistics.
From the morning set-up to the last song, after midnight. This is how the day went, at the time each photo was taken.
What doesn’t fit in the timetable.
Costumed characters to greet guests, a beach with sun loungers, cooking stalls, one stage for the DJ and another for the concerts, make-up, magic and T-shirts for everyone.
03The letters
The letters travel.
We made them in 2023, and again in 2024 with the symbol. Since then we have stored them, moved them and set them up at every event.
- Fundació Joan MiróMay 2023
- INEFCJune 2023
- MNACJune 2024
- Museu PicassoMarch 2025
04With clients
Three museums by night.
For its clients, NTT DATA wanted evenings to remember, away from the trade fair. Three nights in three Barcelona museums, with a private tour, dinner and the city as the backdrop.
Museu Nacional d’Art de Catalunya
SAP Sapphire
10 June 2024
The MNAC’s dome and terrace: a guided tour of the Romanesque collection, dinner for 180 guests, lighting, sound and a DJ, and three interviews filmed during the evening.
Museu Picasso
Mobile World Congress
March 2025
The Gothic courtyard of the Palau Finestres, lit with the brand: a private tour of the exhibition, welcome drinks and dinner for 180 guests, with a DJ.
05The rest of the year
And in between, all year round.
March
Mobile World Congress
In 2024, motion graphics for the lift screens during MWC week. In 2025, the dinner at the Museu Picasso.
April
Sant Jordi
The office’s Sant Jordi, the Catalan day of books and roses: the 2023 celebration and, in 2025, furniture and a poster.
May and June
SAP Sapphire and Summer Sound
The client dinners at the Fundació Joan Miró and the MNAC, and the summer party at the INEFC.
October
America’s Cup
During the 2024 America’s Cup in Barcelona, a seafront terrace to follow the races: touchscreens with the racing live, telescopes and binoculars, a presenter and a professional sailor who commentated on the competition. Before that, in 2023, the polo shirts for its hackathon.
November
Generative AI, Mallorca and the Cursa de Bombers
The “Walking the Talk of Generative AI” day (2023); a meeting and a cocktail dinner for a team of 35 in Mallorca (2024); NTT DATA at the Cursa de Bombers, Barcelona’s firefighters’ race, in 2023 and 2024; and, in 2025, the stage and lectern for a press event.
December
Christmas
The Christmas “Quinto”: a bingo game for the whole office, in the room and online, with cards sold for charity. Plus a Christmas market, children’s workshops and a family day. In 2024, the Christmas toast.
The project
The challenge
A technology consultancy with a full calendar in Barcelona: the summer party for all its staff, evenings with clients during the city’s major trade fairs and the life of the office. Each occasion at its own scale, and every one of them on brand.
The approach
One team for the whole year: concept, spaces, set design and lighting, entertainment, catering, guests, logistics and production, from the party for 2,000 people to the dinner for 35.
The result
More than 20 projects since 2023: the Summer Sound at the INEFC, three nights at the Fundació Joan Miró, the MNAC and the Museu Picasso, the America’s Cup by the sea, Christmas at the office and the brand’s letters at every venue.
- Client
- NTT DATA
- Sector
- Technology and consulting
- Period
- Since 2023
- Services
- Creative direction, event production, set design and lighting, entertainment, catering and hospitality, guest management, logistics, 3D letters, graphic design, motion graphics, photography and video
- Locations
- INEFC, Fundació Joan Miró, MNAC and Museu Picasso (Barcelona); Mallorca
- Agency
- Mariona Agency, Barcelona
Frequently asked questions
Which events does Mariona Agency produce for NTT DATA?
Since 2023, in Barcelona: the Summer Sound, the summer party for more than 2,000 employees at the INEFC; the client dinners during SAP Sapphire (Fundació Joan Miró, 2023; MNAC, 2024) and Mobile World Congress (Museu Picasso, 2025); the 2024 America’s Cup, Christmas at the office and other events through the year. More than 20 projects.
Where was NTT DATA’s Summer Sound held?
At the INEFC on Montjuïc, Barcelona, on 30 June 2023: a beach, live cooking, a tethered balloon, inflatables, light shows and concerts until after midnight.
What did Mariona Agency do for NTT DATA at the 2024 America’s Cup?
Full production of a gathering to follow the America’s Cup sailing from a seafront terrace in Barcelona, in October 2024: touchscreens with the racing live, telescopes and binoculars, a presenter, a professional sailor who commentated on the competition, catering, audiovisual and photography.
Which agency organises client dinners in Barcelona museums?
Mariona Agency, the strategic and creative agency from Barcelona. For NTT DATA it has produced client dinners at the Fundació Joan Miró, the MNAC and the Museu Picasso, with a private tour, catering, lighting and sound.
