NTT DATA · MWC 2025: an event at Mobile World Congress
Mariona Agency conceived and produced a client evening in Barcelona for NTT DATA during Mobile World Congress 2025 week, away from the trade fair grounds and centred on the relationship.
Corporate event
In the busiest week, a space of its own.
In the middle of Mobile World Congress, NTT DATA took its clients to a historic building in Barcelona, with set design, brand lighting and a creative thread inspired by art.
The event
Art, set design and relationships.
Far from the trade fair grounds, close to its clients.
The project
The challenge
During the busiest week in the technology calendar, NTT DATA wanted something other than one more stand at the fair: a space of its own in which to build relationships with its clients.
The approach
Mariona Agency proposed taking the gathering out of the trade fair grounds and into a historic building in Barcelona, with set design, brand lighting and a creative thread inspired by art.
The result
The result combined brand experience, attentive hospitality and photographic coverage of the evening, held in March 2025. NTT DATA gained a space of its own in the middle of Mobile World Congress week, and a reason for its clients to remember the brand beyond the catalogue.
Frequently asked questions
What did Mariona Agency do for NTT DATA’s evening at MWC 2025?
Mariona Agency, the strategic and creative agency from Barcelona, conceived and produced a client evening in Barcelona for NTT DATA during Mobile World Congress 2025 week, away from the trade fair grounds and centred on the relationship.
Where did NTT DATA’s evening at MWC 2025 take place?
Barcelona, in 2025.
What services did NTT DATA’s evening at MWC 2025 include?
Concept, production, set design, brand experience, hospitality and photography, by Mariona Agency.