Branding for Café del Mar Barcelona
Mariona Agency developed the branding for Café del Mar’s arrival in Barcelona. The iconic Café del Mar from Ibiza decided to expand to Barcelona’s PortForum and entrusted the agency with the entire identity of the new location, with the aim of creating a consistent and appealing visual presence that could stand out in the city’s competitive restaurant and leisure market.
Brand system
Ibiza finds its place in Barcelona.
Visual identity, art direction, graphic design, menus and signage for Café del Mar’s new venue at PortForum.
Space
The sunset, with a Barcelona accent.
Café del Mar opened at PortForum with an image true to its DNA.
The project
The challenge
Café del Mar, the iconic brand born in Ibiza and an international reference for sunsets and chill-out music, decided to expand to Barcelona’s PortForum. The new location needed an identity that respected the brand’s legacy while standing out in the city’s competitive restaurant and leisure market.
The approach
Mariona Agency developed the complete branding for Café del Mar Barcelona: visual identity, art direction, graphic design, menus and signage. A consistent and appealing presence that carries the spirit of the brand into its new space by the sea.
The result
Café del Mar opened at Barcelona’s PortForum with a solid, recognisable image, true to the brand’s DNA and ready to compete on the Barcelona leisure scene.
Frequently asked questions
Who created the branding for Café del Mar Barcelona?
The branding for Café del Mar Barcelona was developed by Mariona Agency, a strategic and creative branding agency based in Barcelona, for the opening of the venue at PortForum.
What is Café del Mar?
Café del Mar is an iconic brand born in Ibiza, known internationally for its sunsets and chill-out music, which expanded to Barcelona’s PortForum with the identity created by Mariona Agency.
What did the Café del Mar Barcelona project include?
Mariona Agency developed the complete branding for Café del Mar Barcelona: visual identity, art direction, graphic design, menus and the venue’s signage.
Where is Café del Mar Barcelona?
Café del Mar Barcelona is located at PortForum in Barcelona, the home of the brand’s expansion, for which Mariona Agency developed all the branding.