Branding and packaging for Carpier
Mariona Agency developed the new branding and packaging system for Carpier, a producer of smoked foods for the HORECA channel and for end consumers. We renewed the look of the entire product range to reinforce the standing of a brand recognised as one of the best in its sector.
Packaging
Class you can see across the whole range.
Corporate identity, art direction, visual system and pack design for the entire line of smoked foods, with final artwork for the retail shelf and the HORECA channel.
Pieces
The whole line under one system.
Carpier’s image now reflects the quality of the product.
The project
The challenge
Carpier, a producer of smoked foods for the HORECA channel and for end consumers, had products rated among the best in the sector and wanted its image to reflect that standing across the whole range.
The approach
Mariona Agency developed new branding and a visual packaging system for Carpier: corporate identity, art direction and pack design for the entire product line. We gave the brand an extra touch of class with a consistent system, designed both for the retail shelf and for the HORECA channel.
The result
Carpier now has a brand and packaging that live up to the quality of its smoked foods, with a polished, consistent image across the whole range.
Frequently asked questions
Who designed the Carpier branding?
Carpier’s branding and packaging system were designed by Mariona Agency, a strategic and creative branding agency based in Barcelona, together with the brand’s team.
What is Carpier?
Carpier is a producer of smoked foods for the HORECA channel and for end consumers, with products rated among the best in the sector.
What did the Carpier branding include?
The project included the new branding, the corporate identity, the art direction and a visual packaging system for Carpier’s entire product range.
Why renew the packaging of a smoked-food brand?
A well-designed packaging system carries the quality of the product into the way the brand is perceived and strengthens its positioning, both in the HORECA channel and on the retail shelf.