CBRE offering memorandum
Mariona Agency designed and laid out the offering memorandum for CBRE, one of the world’s leading real estate services firms, for the sale of a building in Barcelona. An investment document created to present the asset to potential investors with visual clarity and a rigorous organisation of the financial and technical information.
Editorial design
Investors find every figure exactly where they expect it.
Full design and layout of the document, infographics included, with an editorial system that gives the data a clear hierarchy within CBRE’s corporate identity.
Pages
Clear figures on every spread.
The asset reads more clearly, and CBRE reinforces its credibility.
The project
The challenge
CBRE needed an offering memorandum that could present the sale of a building in Barcelona to potential investors. The document had to organise complex financial data and technical details without losing clarity or the visual rigour that a real estate transaction of this level demands.
The approach
Working with CBRE, we developed the full design and layout of the document: a clean, professional editorial system that gives the information a clear hierarchy, highlights the property’s key features and respects the firm’s corporate visual identity throughout.
The result
The offering memorandum became a visually appealing and highly functional investment tool, one that presents the asset at its best and reinforces CBRE’s credibility in the Barcelona real estate market.
Frequently asked questions
Who designed the CBRE offering memorandum?
The CBRE offering memorandum was designed and laid out by Mariona Agency, a strategic and creative branding agency based in Barcelona, in keeping with the firm’s corporate visual identity.
What is an offering memorandum?
An offering memorandum is the document that presents a real estate asset to potential investors, bringing together its features, financial data and technical details. In this case, for the sale of a building in Barcelona handled by CBRE.
What is CBRE?
CBRE is one of the world’s leading real estate services and consulting firms, active in property sales, acquisitions and asset investment.
What did the Mariona Agency project include?
Mariona Agency handled the editorial design, art direction, layout and infographics of the offering memorandum, structuring the information so that the building’s financial and technical data would be easy to read.