Editorial design for Sandro Desii
Mariona Agency designed the editorial material for Sandro Desii, the Barcelona family business that makes artisan ice cream and pasta. The agency shaped the look of each piece with colour and typography consistent with the brand and appealing to its audience.
Editorial design
Every piece puts the product in the foreground.
Art direction, colour, typography and a graphic system that organises the editorial material and brings in the photography of the ice creams and of the company.
Pieces
Artisan ice cream in every format.
Sandro Desii presents its product with the same care it puts into making it.
The project
The challenge
Sandro Desii is a family business making artisan ice cream and pasta, with a long history in Barcelona. The challenge was to give its editorial material a carefully crafted image, able to convey the artisan character of the product and to connect with its audience.
The approach
Mariona Agency worked on the visual look of the brand’s editorial material: colour and typography consistent with its identity, and a graphic system that brings order to the pieces. Photography of the ice creams and of the company itself was integrated to make the product stand out.
The result
Sandro Desii gained attractive, consistent editorial material, aligned with its brand identity and designed to strengthen its offer of artisan ice cream and pasta.
Frequently asked questions
Who designed Sandro Desii’s editorial material?
Mariona Agency, the strategic and creative agency from Barcelona, designed Sandro Desii’s editorial material, working on its visual look, colour, typography and graphic system.
What is Sandro Desii?
Sandro Desii is a Barcelona-based family business making artisan ice cream and pasta, known for its Italian tradition and its commitment to artisan products.
Where is Sandro Desii based?
Sandro Desii is a Barcelona company, with a long history in the city tied to the culture of artisan ice cream and pasta with Italian roots.
What did the editorial design project involve?
The project involved designing Sandro Desii’s editorial material: the visual look of the pieces, the choice of colour and typography consistent with the brand, and the integration of product photography to make the product stand out.