Naming and branding for Glop
In 2024, Mariona Agency created Glop, a canned wine brand for a generation that celebrates without ceremony: from the market research and naming to the identity, the brand guidelines and the labels for each variety.
Naming and identity
The sound of a sip.
Glop is what you hear when you drink: short, direct and memorable. The identity repeats it like an echo: elegant without the labels, fresh without the pretension.
System and labels
A colour for every wine.
A brand you can feel before you taste it and that sounds as good as it tastes.
The project
The challenge
A canned wine needed a brand that could break the mould: bringing wine closer to a generation that wants it fresh, informal and without the stuffiness, while keeping its elegance.
The approach
Mariona Agency started from market research and found the name in a sound: glop, the one that comes with every sip. The identity turns it into an image with a high-contrast typographic logo that repeats like an echo, an illustrated character and a palette of pinks, greens and burgundies: a colour for every wine.
The result
A brand you can feel before you taste it: labels for the Garnacha in red, white and rosé and for the sparkling versions, brand guidelines and a graphic world that extends to the cans, the packing tape and the communication. And yes, it sounds as good as it tastes.
Frequently asked questions
Who created the Glop brand?
Mariona Agency, the strategic and creative agency from Barcelona, created the Glop brand in 2024: market research, naming, visual identity, brand guidelines and labels.
What does Glop mean?
It is the sound that comes with every sip: a short, direct and memorable name for a canned wine designed for a new generation.
Which wines does Glop offer?
Organic, vegan Garnacha in a can, in red, white and rosé, plus two sparkling versions, white and rosé, each with its own colour and label.