Naming, branding and packaging for Yummy Yabby
Mariona Agency created Yummy Yabby, a Barcelona restaurant that pairs South-East Asian cooking with a laid-back Australian attitude: from the naming to the packaging, a fresh, vibrant identity full of character that works just as well in the restaurant as on the delivery bag.
Branding
Flavour that pops, a brand that connects.
An identity you taste with your eyes too: intense colour, bold typography and a visual universe that works just as well in the restaurant as on the delivery bag.
Applications
Every bite tells a story.
Because at Yummy Yabby every bite tells a story. And the brand helps tell it better.
The project
The challenge
A new food concept, fusing South-East Asian cooking with a laid-back Australian attitude, needed a brand to match: fresh, vibrant and recognisable, both in the restaurant and on delivery platforms.
The approach
Mariona Agency built the brand from the name up: a logo with a bold stroke, an intense palette of five colours (orange, pink, red, turquoise and green), two typefaces that adapt to any format and a system of applications for packaging, tape, stickers, coasters, bags, cards and posters.
The result
A brand that whets the appetite and connects with a young, urban, adventurous audience. The relationship continued with the website, the restaurant’s menus, the posters for its events and its social media communication.
Frequently asked questions
Who created the Yummy Yabby brand?
Mariona Agency, the strategic and creative agency from Barcelona, created the naming, visual identity and packaging for Yummy Yabby, a South-East Asian restaurant in Barcelona.
What does the Yummy Yabby identity include?
Logo, a five-colour palette, corporate typefaces and a system of applications: takeaway packaging, tape, stickers, coasters, bags, cards and posters.
What else did Mariona Agency do for Yummy Yabby?
The website, the update of the restaurant’s menus, the posters for its events and its social media communication.