Grupo Motos Bordoy convention 2026
Mariona Agency led the creative direction and full production of the annual convention of Grupo Motos Bordoy, distributor of SYM, Macbor and KOVE. In 2026 the event brought together more than a hundred dealers around the group’s new products and commercial roadmap.
Convention
Three brands. More than a hundred dealers.
In 2026 Grupo Motos Bordoy brought together more than a hundred SYM, Macbor and KOVE dealers around the group’s new products.
The event
More than a hundred dealers, one shared story.
Three brands, one network.
The project
The challenge
Every year Grupo Motos Bordoy faces the challenge of aligning its entire dealer network in a single gathering. The 2026 edition had to present the new models of three motorcycle brands—SYM, Macbor and KOVE—at the same time, without losing clarity or commercial focus in front of well over a hundred attendees.
The approach
Mariona Agency built the entire operation: concept and creative direction, set design, audiovisual pieces and logistics on the day.
The result
The result was a day that brought order to the message of the three brands and left the group’s own network with a solid picture of its strategy for the future.
Frequently asked questions
What did Mariona Agency do for the Grupo Motos Bordoy convention 2026?
Mariona Agency, the strategic and creative agency from Barcelona, led the creative direction and full production of the annual convention of Grupo Motos Bordoy, distributor of SYM, Macbor and KOVE. In 2026 the event brought together more than a hundred dealers around the group’s new products and commercial roadmap.
What services did the Grupo Motos Bordoy convention 2026 include?
Creative concept, creative direction, set design, audiovisual, logistics and event production, by Mariona Agency.