Event: SYM España · 20th anniversary
Together with SYM, Mariona Agency, the strategic and creative agency from Barcelona, organised the event for SYM España’s 20th anniversary, held in Madrid in October 2024: a turnkey commission covering the theming of the space, a light show for the product unveiling, the graphics and presentations for the talks, the screen videos and animations, and stage management throughout the day.
The idea
Twenty years, in red and light.
A space transformed from start to finish to celebrate two decades of SYM in Spain, with an unveiling people remember.
The day
From the welcome to the unveiling.
Twenty years of SYM, one single celebration.
The project
The challenge
SYM was marking twenty years in Spain and wanted to celebrate with an event of its own: talks, product and a moment to remember, in a space that had to be transformed from start to finish.
The approach
Together with SYM, Mariona Agency took charge of organising the event on a turnkey basis. It carried out the technical visit to the venue in Madrid and dressed it in red and light, with vertical murals and projections. It designed the passes, the lanyards and the printed cards; created the presentations for the talks, the animations for projectors and totems and the anniversary laurels, and produced the event videos, including the commemorative piece for the twenty years, “Siempre contigo” (Always with you). Afterwards, the celebration video summed up the day.
The centrepiece was the product unveiling: a light show with five dancers in LED suits, coordinated and choreographed by Mariona Agency, which revealed the scooter on stage.
The result
A day with a single thread, from the welcome with the passes to the unveiling and the final team photo: every piece spoke the language of SYM’s twenty years. Mariona Agency handled stage management and technical and logistical support throughout all the talks.
Frequently asked questions
Who organised SYM España’s 20th anniversary?
Mariona Agency, the strategic and creative agency from Barcelona, together with SYM. It handled the complete, turnkey organisation: theming, show, graphics, presentations, videos and stage management.
Where and when did it take place?
In Madrid, in October 2024.
What was the product unveiling like?
A light show with five dancers in LED suits, coordinated and choreographed by Mariona Agency, accompanied by a motivational video made for that moment.
Which videos were made for the anniversary?
Mariona Agency produced the commemorative piece for SYM’s twenty years in Spain, “Siempre contigo” (Always with you), the motivational video that accompanied the product unveiling and the celebration video, which sums up the day.