Mercedes-Benz CLA launch in Barcelona
At the Sotavento nightclub in Barcelona, Mariona Agency organised the official launch of the new Mercedes-Benz CLA with a creative concept of its own: a show inspired by the wind, in which the lead performer breaks free and flows over the aerodynamic lines of the new CLA Coupé.
Launch
In its day, the most aerodynamic car.
At the Sotavento nightclub in Barcelona, a performer broke free and flowed over the aerodynamic lines of the new CLA Coupé, in a show inspired by the wind.
The event
A show inspired by the wind.
Aerodynamics, turned into choreography.
The project
The challenge
Mercedes-Benz was launching the new CLA, the most aerodynamic car of its day, and wanted an event that could turn that attribute into a memorable experience, beyond the conventional launch format.
The approach
Mariona Agency devised a concept of its own for the Sotavento nightclub in Barcelona: a show inspired by the wind, in which a performer went from being confined to breaking free and flowing over the car’s aerodynamic lines.
The result
This visual metaphor put the new CLA firmly centre stage and turned the launch into a singular event, remembered for its creative force.
Frequently asked questions
What did Mariona Agency do for the Mercedes-Benz CLA launch?
Mariona Agency, the strategic and creative agency from Barcelona, organised the official launch of the new Mercedes-Benz CLA at the Sotavento nightclub in Barcelona with a creative concept of its own: a show inspired by the wind, in which the lead performer breaks free and flows over the aerodynamic lines of the new CLA Coupé.
Where did the Mercedes-Benz CLA launch take place?
Sotavento nightclub, Barcelona.
What services did the Mercedes-Benz CLA launch include?
Event production, creative direction, set design, entertainment, audiovisual and catering, by Mariona Agency.