QJ Motor — Press launch in Portugal
Mariona Agency designed and produced QJ Motor’s press launch for the Portuguese media, with creative direction, set design and original video pieces. The event put the brand’s seven models before the press, across the Adventure, Street and Custom families.
Launch
Three families. A Portuguese debut.
MB Motor Ibérica presented QJ Motor’s seven models to the Portuguese press, across the Adventure, Street and Custom families.
The event
Seven models before the Portuguese press.
A debut in another language, with the same care.
The project
The challenge
MB Motor Iberica, the distributor of QJ Motor—the Geely Group’s motorcycle brand—needed to introduce its range to the specialist Portuguese media. The brief was to communicate, in one go, a complete line-up of seven motorcycles across three families, while carrying the brand message of technology, design and reliability.
The approach
Mariona Agency took on the full production of the evening: creative direction, set build and video production, working hand in hand with the QJ Motor team on every piece.
The result
The result was a launch built as a brand experience, which put QJ Motor on the radar of the trade press in Portugal.
Frequently asked questions
What did Mariona Agency do for QJ Motor’s press launch in Portugal?
Mariona Agency, the strategic and creative agency from Barcelona, designed and produced QJ Motor’s press launch for the Portuguese media, with creative direction, set design and original video pieces. The event put the brand’s seven models before the press, across the Adventure, Street and Custom families.
Where did QJ Motor’s press launch in Portugal take place?
Portugal.
What services did QJ Motor’s press launch in Portugal include?
Event production, creative direction, audiovisual, set design and logistics, by Mariona Agency.