Mercedes-Benz E-Class launch
Together with AutoBeltrán, Mariona Agency produced the launch of the new Mercedes-Benz E-Class in Barcelona: the car arrived hanging from a crane on the Purobeach terrace at the Hotel Hilton Diagonal Mar, on an evening that brought together more than 1,500 guests, from business leaders to well-known figures in the city.
Launch
1,500 guests. A car from outer space.
The E-Class, the most technologically advanced car of its time, arrived hanging from a crane on the Purobeach terrace at the Hotel Hilton Diagonal Mar, before 1,500 AutoBeltrán guests.
The event
A premiere suspended in mid-air.
The most technologically advanced car of its time, with an entrance that rose to the occasion.
The project
The challenge
AutoBeltrán wanted to present the new Mercedes-Benz E-Class in a format worthy of the brand’s benchmark saloon: an exclusive, memorable evening before Barcelona’s business and social audience.
The approach
Mariona Agency designed a showstopper: the car appeared hanging from a crane on the Purobeach terrace at the Hotel Hilton Diagonal Mar, with the agency taking on creative direction, set design, audiovisual, catering and full logistics.
The result
The evening brought together more than 1,500 guests and became a landmark among car launches in the city.
Frequently asked questions
What did Mariona Agency do for the Mercedes-Benz E-Class launch at the Hotel Hilton Diagonal Mar?
Mariona Agency, the strategic and creative agency from Barcelona, produced the launch of the new Mercedes-Benz E-Class in Barcelona together with AutoBeltrán: the car arrived hanging from a crane on the Purobeach terrace at the Hotel Hilton Diagonal Mar, on an evening that brought together more than 1,500 guests, from business leaders to well-known figures in the city.
Where was the Mercedes-Benz E-Class launch at the Hotel Hilton Diagonal Mar held?
Purobeach terrace, Hotel Hilton Diagonal Mar, Barcelona.
What services did the Mercedes-Benz E-Class launch at the Hotel Hilton Diagonal Mar include?
Event production, creative direction, set design, audiovisual, catering and logistics, by Mariona Agency.