New BMW X2 and X4 launch at BMW Barcelona Premium
Mariona Agency turned the BMW Barcelona Premium premises in the Zona Franca into the stage for launching the new X2 and X4 to fleet customers. Light, live music and even a dressage horse inside the dealership itself, to talk about power without saying the word.
Launch
A horse, inside the dealership.
BMW Barcelona Premium transformed its dealership with light, live music and a dressage horse to present the new X2 and X4 to its fleet customers.
The event
Light, music and a dressage horse.
Two new models, staged in a way no one expected.
The project
The challenge
BMW Barcelona Premium wanted to present the X2 and the X4 to its fleet customers at its new premises in the Zona Franca. The challenge was to turn a dealership into a stage that could convey the power and character of both models to a demanding corporate audience.
The approach
Mariona Agency designed and produced the event: creative direction, set design and a light and music show with a live singer.
The result
To reinforce the message of power without falling into cliché, we brought a dressage horse into the dealership itself, an image the fleet audience did not expect and did not forget.
Frequently asked questions
What did Mariona Agency do for the BMW X2 and X4 launch?
Mariona Agency, the strategic and creative agency from Barcelona, turned the BMW Barcelona Premium premises in the Zona Franca into the stage for launching the new X2 and X4 to fleet customers. Light, live music and even a dressage horse inside the dealership itself, to talk about power without saying the word.
Where did the BMW X2 and X4 launch take place?
Zona Franca, Barcelona.
Which services did the BMW X2 and X4 launch include?
Event production, creative direction, set design, entertainment, audiovisual and catering, by Mariona Agency.