Mercedes-Benz Dreamer, an LG Barcelona event
Mariona Agency organised a Mercedes-Benz brand day for LG Barcelona, with a reception, a road route and lunch at Cavas Vilarnau. Guests tried out the electrified range and the most powerful Mercedes-AMG models along the route, from start to finish.
Launch
The whole range, on a single route.
The day took guests from Castelldefels to Cavas Vilarnau, trying out the brand’s electrified range and its most powerful Mercedes-AMG models.
The event
From Castelldefels to Cavas Vilarnau.
A day to drive the brand from start to finish.
The project
The challenge
LG Barcelona wanted more than a conventional test drive to present the new Mercedes-Benz range to its customers: it was looking for a brand experience worthy of the marque, memorable and well produced from start to finish.
The approach
Mariona Agency designed Dreamer, a full day with a reception at the Castelldefels dealership, an on-road driving route to Cavas Vilarnau and a closing lunch, taking care of concept, logistics, catering and audiovisual coverage.
The result
The result brought together brand, product and a real experience behind the wheel of the electrified models and the most powerful Mercedes-AMGs.
Frequently asked questions
What did Mariona Agency do for Mercedes-Benz Dreamer?
Mariona Agency, the strategic and creative agency from Barcelona, organised a Mercedes-Benz brand day for LG Barcelona, with a reception, a road route and lunch at Cavas Vilarnau. Guests tried out the electrified range and the most powerful Mercedes-AMG models along the route, from start to finish.
Where did Mercedes-Benz Dreamer take place?
Castelldefels — Cavas Vilarnau, Penedès.
What services did Mercedes-Benz Dreamer include?
Concept, production, driving experience, route and logistics, catering, photography and video, by Mariona Agency.