Rebranding Camarasa
Mariona Agency carried out the rebrand of Camarasa and designed the brand’s new menu, packaging and merchandise. A complete branding project that combines a character of its own with simplicity, to strengthen the identity of a food business.
Rebranding
Simplicity with a character of its own.
New visual identity, menu, packaging and merchandise, with one consistent approach applied to the menu, the bags, the boxes, the baskets and the leaflets.
Point of sale
Inside the shop and out.
Camarasa launched a brand you recognise in every piece.
The project
The challenge
Camarasa needed to refresh its brand image and bring all its customer touchpoints together. The challenge was to create an identity that was its own and stood apart, while keeping the simplicity and warmth that are true to the business.
The approach
We developed Camarasa’s complete rebrand: new visual identity, menu design, packaging and merchandise. A consistent brand system applied with the same approach to every piece, from the menu to the bags, the boxes and the leaflets.
The result
Camarasa launched a solid, recognisable brand, with a simple visual language of its own that carries consistently across the whole experience, inside the shop and out.
Frequently asked questions
Who created Camarasa’s branding?
Camarasa’s rebrand was developed by Mariona Agency, a strategic and creative branding agency based in Barcelona, in collaboration with the client.
What is Camarasa?
Camarasa is a food-sector brand for which Mariona Agency developed a complete rebrand, including visual identity, menu, packaging and merchandise.
What did Camarasa’s rebrand include?
The project included Camarasa’s new visual identity and the design of the menu, packaging and merchandise, with art direction across every piece.
What is Camarasa’s new identity like?
Camarasa’s new identity seeks a balance between character and simplicity, with a consistent visual language applied to the menu, the packaging and the merchandise.