Launch campaign for Lacer Aligner
In 2025, Mariona Agency, the strategic and creative agency from Barcelona, created the launch campaign for Lacer Aligner, Laboratorios Lacer’s range for people who wear invisible aligners and other orthodontic appliances: concept, technical sales brochure, convention presentations and product videos created with artificial intelligence.
The idea
The visible revolution.
Invisible aligners call for care that no one sees. The campaign made that its idea and told it with white, blue and plenty of breathing space: the same clinical calm in the brochure, at the convention and in every video.
Brochure and videos
Science, told calmly.
Invisible care, told in plain sight.
The project
The challenge
Laboratorios Lacer was introducing Lacer Aligner, an oral hygiene range for people who wear invisible aligners and other orthodontic appliances: toothpaste, mouthwash, spray and foam. It had to be presented at the company’s 2025 convention with a story of its own, worthy of the studies behind it and with the brand’s clinical calm.
The approach
An idea that plays with what can’t be seen: “La revolución visible para portadores de alineadores invisibles” (The visible revolution for invisible aligner wearers). Mariona Agency carried it through the whole launch with white, blue and plenty of breathing space: a technical sales brochure that organises the range by routine—toothpaste and mouthwash for every day; spray and foam, at home and on the go—with its efficacy studies; the template and presentations for the convention; and a series of product videos.
The result
The brochure, printed with spot UV varnish; the convention presentations; and the videos (of the range, of how to use the spray and the foam, and for the presentation), created with artificial intelligence from the real product, without a shoot. A launch that is understood at a glance and keeps the precision of the science behind it.
Frequently asked questions
Who created the Lacer Aligner launch campaign?
The Lacer Aligner launch campaign was created in 2025 by Mariona Agency, a strategic and creative agency based in Barcelona: concept, technical sales brochure, convention presentations and product videos.
What is Lacer Aligner?
Lacer Aligner is Laboratorios Lacer’s range for people who wear invisible aligners and other orthodontic appliances: toothpaste, mouthwash, spray and foam.
Did Mariona Agency design the Lacer Aligner packaging?
No. The packaging is by Laboratorios Lacer. Mariona Agency was responsible for the launch concept, the brochure, the presentations and the product videos.
How were the Lacer Aligner videos made?
With artificial intelligence, working from the real product and the launch’s art direction: a video of the range, two how-to videos for the spray and the foam, and a presentation piece, without a shoot.