Branding for Mamut Beach Club
In 2021 Mariona Agency created the brand for Mamut Beach Club, Grupo Lancaster’s seafront restaurant in Viladecans, a place where meat takes centre stage and ancestral imagery comes to life: from the naming to the identity, the menus, the signage and the photography.
Naming and identity
Back to origins.
Mamut, Spanish for mammoth, evokes strength, instinct and a primal bond with raw ingredients. The brand champions meat as a ritual and as a shared experience.
Applications
Place, origin and flavour.
A brand with character that connects with its setting and with the appetite.
The project
The challenge
Grupo Lancaster was opening a seafront restaurant with meat as the star. It needed a name and a brand with character, able to stand out on the coast and to make every meal more than just a service.
The approach
Mariona Agency started from one clear idea: a return to origins. Mamut evokes strength, instinct and a primal bond with raw ingredients. The identity combines a mammoth drawn with a firm stroke, cave paintings turned into a pattern and tropical leaves that link it to the beach, in a palette of earthy tones.
The result
A brand that envelops diners from the entrance onwards: banners and signage, food and cocktail menus, stationery, cutlery sleeves and uniforms, as well as the photo shoot and corporate video for the restaurant.
Frequently asked questions
Who created the Mamut Beach Club brand?
Mariona Agency, the strategic and creative agency from Barcelona, created the naming and identity of Mamut Beach Club for Grupo Lancaster in 2021: logo, menus, stationery, signage, photography and video.
What is Mamut Beach Club?
A Grupo Lancaster seafront restaurant in Viladecans (Barcelona), where meat is the star.
What inspires the Mamut identity?
Origins: the strength of the mammoth, cave paintings and a primal bond with raw ingredients, expressed in organic shapes and earthy tones.