New Mercedes-Benz CLA launch – LG Barcelona
On 16 October 2025, Mariona Agency, the strategic and creative agency from Barcelona, produced the launch of the new Mercedes-Benz CLA at LG Barcelona: the showroom turned into a red stage, the car unveiled to live violin, a presenter, the cars branded with the launch message, and photo and video coverage.
The idea
A premiere on home ground.
The dealership became a stage: red light, the car under wraps and a live violinist for the moment of the unveiling.
The evening
From the unveiling to a closer look.
A new car, presented like a premiere.
The project
The challenge
LG Barcelona, an official Mercedes-Benz dealer, wanted to present the new 100% electric CLA to its customers on its own premises, with all the excitement of a premiere, in a single evening.
The approach
Mariona Agency turned the showroom into a stage: red light, the car under a cover in the same colour on a red carpet, and the CLA letters at large scale. The unveiling came with a live violinist, and a presenter hosted the evening. The agency designed the graphics for the cars with the launch message —100% electric, 790 km of range— and added a DJ, hostesses and catering.
The result
An evening with the car as the star, from the first chord to the moment the guests came in for a closer look. Mariona Agency produced the event from start to finish, coordinated every supplier and delivered the photo and video coverage.
Frequently asked questions
Who organised the new Mercedes-Benz CLA launch at LG Barcelona?
It was produced by Mariona Agency, the strategic and creative agency from Barcelona, on 16 October 2025 at the premises of LG Barcelona, an official Mercedes-Benz dealer.
What did the event include?
Staging in red light, the car’s unveiling to live violin, a presenter, a DJ, hostesses, catering, graphics designed and applied to three vehicles with the launch message, and photo and video coverage.
How was the new CLA unveiled?
The car waited under a red cover on a carpet of the same colour, beside the large-scale CLA letters, and was revealed as a violinist played live.