Catalogues for Roca
Mariona Agency redesigned Roca’s catalogues for Spain and Italy. We built a simple quick-guide system into them: users start from the space they have and go straight to the Roca product line they need.
Editorial design
The search starts with the user’s space.
A redesign of the catalogues for Spain and Italy and a new quick-guide system, with its own icons, illustrations and graphic elements.
Catalogues
Two markets, one system.
Roca launched clearer catalogues and a guide that makes sense at first glance.
The project
The challenge
Roca, a global benchmark for bathroom spaces, needed to renew its line of catalogues for Spain and Italy. The most delicate point was the quick guides: the section where users had to find, among a great deal of product, exactly the one they were looking for. The route through it was confusing and needed simplifying.
The approach
We redesigned Roca’s various catalogues and, above all, turned the quick guides on their head. We created an easy-to-follow system that reverses the search: instead of starting from the product, users begin with the space they have and, from there, reach the Roca line that suits them. We applied it across every catalogue in the project. To support it we designed icons, illustrations and all the graphic elements of the system and, in some cases, created virtual settings from photographs.
The result
Roca launched clearer catalogues and a quick guide that makes sense at first glance. One graphic system—icons, illustration and photography—applied consistently across the whole collection, in Spain and Italy.
Frequently asked questions
Who redesigned Roca’s catalogues?
Roca’s catalogues were redesigned by Mariona Agency, a strategic and creative branding agency based in Barcelona, for the Spanish and Italian markets.
What did the redesign of Roca’s catalogues involve?
Mariona Agency redesigned Roca’s various catalogues: the editorial design, the quick guides and a dedicated graphic system of icons, illustrations and photography, applied consistently across the whole collection.
How do the quick guides in Roca’s catalogues work?
The quick guides start from the space users have, not from the product. From there, the system takes them straight to the Roca line that fits. Mariona Agency applied this system across Roca’s various catalogues.
What is Roca?
Roca is a Spanish company and a world leader in bathroom spaces. Founded in 1917, it is headquartered in Barcelona and present in markets around the world.