Ajuntament de Barcelona stand at Sónar
Mariona Agency created the exhibition space for the Ajuntament de Barcelona (Barcelona City Council) at Sónar 2013. An installation designed to stand out from everything else on offer at the festival and to connect with the audience of the international music and technology event.
Stand and trade fair
Sónar 2013. The city, inside the festival.
At Sónar 2013, the Ajuntament de Barcelona presented an exhibition space of its own, with an interactive experience designed for the audience of the music and technology festival.
The event
An exhibition space for the Sónar audience.
Music, technology and a city that takes part.
The project
The challenge
The Ajuntament de Barcelona wanted a presence of its own at Sónar, a festival where the competition for visitors’ attention is intense and the audience expects ideas with character. The brief called for more than an information stand: it needed a meeting point that could communicate the city brand to a young audience that knows the music and technology scene well.
The approach
Mariona Agency took on the project from end to end, from creative direction to the final build, including the set design and an interactive experience designed specifically for the stand.
The result
The result was a recognisable space along the festival route, one that made people stop and left the mark of the Barcelona brand on the 2013 edition.
Frequently asked questions
What did Mariona Agency do for the Ajuntament de Barcelona space at Sónar 2013?
Mariona Agency, the strategic and creative agency from Barcelona, created the Ajuntament de Barcelona exhibition space at Sónar 2013. An installation designed to stand out from everything else on offer at the festival and to connect with the audience of the international music and technology event.
Where was the Ajuntament de Barcelona space at Sónar 2013?
Barcelona, in 2013.
Which services did the Ajuntament de Barcelona space at Sónar 2013 include?
Stand design, creative direction, set design, interactive experience, production and installation, by Mariona Agency.